Walmart Heiress Christy Walton Faces Backlash Over “No Kings” Ad as Company Distances Itself

Walmart is distancing itself from billionaire heiress Christy Walton after a full-page ad she placed in The New York Times sparked controversy, with critics claiming it encouraged protests against former President Donald Trump.

The ad, which ran June 8 and was signed by Walton, featured bold, patriotic messaging under the banner “NO KINGS”—the name of a civic organization backing nationwide demonstrations. Though it never directly names Trump, the ad’s language struck a chord with his critics and supporters alike, echoing common progressive themes.

“We are a people of principle and honor… we uphold and defend the Constitution,” the ad read. “The honor, dignity, and integrity of our country are not for sale. Our government is of the people, by the people, for the people.”

The ad also emphasized values like caring for children and veterans, supporting allies, respecting trade partners, and defending democracy against dictatorship—ideas many saw as veiled criticism of Trump’s leadership style.

White House Calls It a “Tone-Deaf PR Stunt”

The White House responded swiftly, blasting the ad as out of touch with the electorate.

“Great, a left-wing billionaire feels like burning some of her inheritance for a PR stunt,” a spokesperson told Fox News Digital. “It’s not going to change the fact that over 77 million Americans voted for mass deportations, border security, and America First trade policies.”

The official emphasized that the Trump administration intends to continue pushing forward on its mandate with the “full force of executive power.”

Walton Team Says the Message Was Peaceful, Not Political

In response to criticism, Walton’s spokesperson clarified that the ad had no connection to recent anti-ICE protests in Los Angeles or other cities. According to the statement, Walton provided no funding to any organizations involved in those demonstrations.

“Her interest is simply in encouraging people to listen to one another, participate in their communities, and productively engage on the issues they care about,” the statement read. “She condemns violence in all forms and supports peaceful dialogue and civic engagement.”

The ad’s timing, however—coinciding with a major weekend of planned anti-Trump demonstrations and a controversial military parade—helped fuel public speculation about her intent.

Walmart Distances Itself from Walton’s Activism

Walmart, eager to avoid association with the political firestorm, issued a separate statement making it clear that Walton’s views are her own.

“The advertisements from Christy Walton are in no way connected to or endorsed by Walmart,” the company said. “She does not serve on the board or play any role in decision making at Walmart.”

The company also condemned violence linked to recent protests, including property damage and threats to law enforcement, while reaffirming its focus on the safety of employees and customers—particularly in cities affected by unrest.

Bottom Line:

While Christy Walton says her message was about peace and civic responsibility, the timing and tone of her ad placed her squarely in the political crossfire. With the Trump White House on offense and Walmart eager to protect its brand, the billionaire philanthropist is navigating the delicate line between advocacy and controversy in a deeply polarized America.