The U.S. Consumer Product Safety Commission (CPSC) has issued a nationwide recall of certain Crayola-branded magnetic building kits after reports linked the toys to serious safety hazards, including potential ingestion of loose magnets. CreateOn LLC, the company behind the kits, confirmed three incidents involving its products.
Officials warned that high-powered magnets can cause life-threatening injuries if swallowed. “When high-powered magnets are ingested, they can attract each other or other metal objects inside the digestive system, causing perforations, twisting, blockages, sepsis, and even death,” the CPSC said in a statement Thursday.
Scope of the Recall
Approximately 9,400 CreateOn Crayola pip-Cube sets are being removed from stores nationwide. The recall covers two varieties—Bold Colors and Glitter magnetic cubes—available in 24-piece and 27-piece packs.
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Bold Colors, 24 Cubes: Model 1000199 — UPC 850067300199
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Bold Colors, 27 Cubes: Model 1000243 — UPC 850067300205
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Glitter Cubes, 24 Cubes: Model 1000205 — UPC 850067300205
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Glitter Cubes, 27 Cubes: Model 1000250 — UPC 850067300250
The 24-cube sets were sold at Michaels stores nationwide and online via Michaels.com, while the 27-cube sets were available on Amazon. All recalled products were sold between May and July 2025. Consumers can verify affected items using the model and UPC numbers on the bottom of the packaging.
Manufacturer Response
The magnetic building cubes were manufactured in China and imported by CreateOn LLC, based in Wheeling, Illinois. The company advised consumers to stop using the recalled sets immediately, keep them out of children’s reach, and contact CreateOn for a replacement. Customers will receive a prepaid label to return the affected cubes.
“We sincerely apologize for this inconvenience and are committed to resolving it quickly and transparently,” the company said in a statement on its website. Crayola and CreateOn did not respond immediately to requests for further comment.
Safety Risks of Magnetic Toys
Magnet ingestion is a well-documented hazard, particularly among young children. Ingested magnets can attract each other through intestinal walls, causing serious injuries that often require surgery. The CPSC has previously issued similar recalls involving magnetic toys, reflecting ongoing concerns about high-powered magnet sets.
Consumer Guidance
Parents and caregivers are urged to check homes for the recalled kits and remove them immediately. Consumers seeking replacement sets should contact CreateOn directly, following instructions provided on the company website or via the CPSC recall notice.
Global Market Context
The incident highlights the challenges of quality control in imported toys. Magnetic building sets have grown popular for their educational and creative appeal, but safety standards remain a critical concern for parents, regulators, and manufacturers worldwide. U.S. authorities routinely monitor imported toys, particularly from China, for compliance with federal safety regulations.
Regulatory Oversight and Trends
Toy recalls due to magnet hazards are not uncommon. The CPSC emphasizes proactive reporting and immediate action to reduce risks of severe injuries or fatalities. These recalls also underscore the importance of stringent manufacturing oversight and adherence to international safety standards, especially for children’s products that combine small components with high-powered magnets.
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