Spotify Is Quietly Swapping Your Music for Cheaper Noise — And It’s No Accident

Spotify used to feel like your personal music companion — feeding you fresh tracks, hidden gems, and artists you didn’t know you loved yet. But lately, something’s changed. Instead of exciting new releases, your playlists might be filled with the soothing sounds of rain, white noise, or lo-fi ambient hums.

It’s not a glitch. It’s part of a bigger strategy.

Users Are Noticing: Playlists Feel Broken

Long-time users have started voicing frustration: personalized playlists like Release Radar and Discover Weekly no longer seem, well… personal.

“I used to discover new artists every week,” one user said. “Now I get ambient noise and music I’ve already played.”

Spotify’s once-celebrated recommendation engine feels off. Instead of surfacing emerging artists or tracks based on listener taste, it often suggests repetitive filler — nature sounds, instrumental loops, or what many call “AI garbage.” Some even report fake artist tracks slipping into curated playlists.

And listeners aren’t imagining it.

Insiders Reveal: It’s All About the Bottom Line

Former Spotify executives are now confirming what users have suspected: this shift is deliberate.

Doug Ford, who led Spotify’s editorial curation team from 2013 to 2018, says the platform began phasing out human curation in favor of automation — especially in the lead-up to its 2018 IPO.

“That mix of algorithm and human touch used to make the product magical,” Ford said. “But as Spotify moved to prove its profitability, the human side was cut back.”

By 2023, Spotify had laid off much of its editorial team, reducing staff to a fraction of what it once was. Meanwhile, the algorithmic curation team grew.

Glenn McDonald, another ex-Spotify insider who helped develop its genre system, revealed that the old human-guided system was replaced with machine learning models that scan playlist titles and descriptions — a system he bluntly called “objectively worse.”

The Financial Strategy Behind Ambient Noise

So why flood playlists with rainstorms and brown noise?

Simple: it saves money.

Streaming popular music means paying out royalties to major labels and artists. But filler tracks — like royalty-light ambient sounds or content from little-known sources — cost far less.

Even better for Spotify’s business model, this content keeps users streaming longer. “Chill” and “focus” playlists are popular for background listening, boosting engagement metrics without increasing licensing costs.

It’s a win for the company’s bottom line. But a loss for the listener.

Artists Are Losing Out

As Spotify prioritizes cheap, generic content, smaller artists are being squeezed out. Playlists that once introduced indie musicians to global audiences are now packed with algorithm-generated filler.

With real discovery pushed aside, musicians are competing with rain noises and anonymous lo-fi beats — all designed to keep listeners engaged without paying much in royalties.

It’s changing the music ecosystem far beyond Spotify.

Discovery Is Happening Elsewhere

While Spotify focuses on keeping costs down, platforms like TikTok have stepped in to drive music discovery. Songs often go viral there first, then make their way to Spotify playlists — flipping the dynamic of how music gets heard.

Spotify, once a tastemaker, is now following trends instead of setting them.

A Profitable Shift — But At What Cost?

Spotify’s strategy is working from a financial standpoint. Investor reports highlight rising revenue, increased user hours, and growing subscriber numbers. But those metrics don’t reflect growing dissatisfaction from listeners or artists.

As the world’s biggest streaming platform leans further into automation and cost-cutting, the magic of discovering music that truly resonates is fading — replaced by an efficient but soulless listening machine.