Quiksilver, Billabong, and Volcom to Close U.S. Stores in 2025 Amid Bankruptcy
Major Surf and Skate Brands Face Store Closures
Quiksilver, Billabong, and Volcom—three iconic brands in the surf and skate industry—are set to close their U.S. retail stores in 2025. The move comes after Liberated Brands, the company operating these stores, filed for Chapter 11 bankruptcy on Sunday.
As a result, over 100 stores across the country will shut down, marking a significant shift for the once-thriving action sports retail sector.
Why Are These Stores Closing?
According to a bankruptcy filing, several economic challenges contributed to the closures, including:
✔ Inflation pressures affecting operational costs
✔ Changes in consumer spending habits
✔ Shifts in the global retail landscape
Liberated Brands acknowledged these difficulties in a statement, saying:
“The team has worked tirelessly over the last year to propel these iconic brands forward, but a volatile global economy and rising cost of living have taken a heavy toll.”
Despite the closures, the Quiksilver, Billabong, and Volcom brands will continue to operate under new management, the company confirmed.
Wider Trend: Retail Struggles Across the U.S.
The shutdown of these stores reflects a broader retail downturn, with other major chains also closing locations.
Recent Retail Closures:
🔹 Macy’s – Closing 66 locations in early 2024, with nearly 150 stores set to close over three years under the Bold New Chapter strategy.
🔹 Kohl’s – Shuttering 27 underperforming stores by April 2025.
Macy’s and Kohl’s both cited efforts to reshape their business models and focus on profitability amid shifting shopping trends.
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What’s Next?
While brick-and-mortar locations are disappearing, the Quiksilver, Billabong, and Volcom brands will continue under new ownership, offering products online and through select retailers.
Retail experts predict that the action sports industry will continue evolving, with digital sales and direct-to-consumer strategies becoming more dominant in the future.
Key Takeaway: The closure of over 100 Quiksilver, Billabong, and Volcom stores marks the end of an era for surf and skate retail, reflecting the larger challenges facing traditional retail businesses in today’s economy.
