Temu Now Shipping from the U.S.—But That Doesn’t Mean the Products Are Made Here

Temu, the fast-growing Chinese e-commerce platform known for rock-bottom prices, is changing how it ships to U.S. customers. But don’t be fooled by the shift—most of its products are still made in China.

Key Change: Local Shipping, Same Chinese Goods

Just hours after a key U.S. tariff exemption expired on Friday, Temu announced a major shake-up: all American orders will now be fulfilled from within the U.S. by locally based sellers.

“All sales in the U.S. are now handled by locally based sellers, with orders fulfilled from within the country,” Temu said in a statement.

The move is part of a broader strategy to adapt to new U.S. trade rules while keeping prices low. Temu says it’s been recruiting U.S. sellers to join the platform—but critics point out that this doesn’t mean the products themselves are American-made.

Why the Sudden Shift? The End of a Loophole

Temu—and similar platforms like Shein and AliExpress—previously benefited from a tariff loophole known as the de minimis exemption. It allowed goods valued under $800 to enter the U.S. without customs duties or extensive inspections. This allowed Chinese platforms to flood the U.S. market with ultra-cheap goods, directly from overseas factories.

But with former President Donald Trump’s renewed push for tariffs on all Chinese imports, that loophole’s days are numbered. The idea is to bring manufacturing jobs back to the U.S.—but platforms like Temu may be dodging the impact by simply changing their shipping routes, not their supply chains.

The Reality Behind “Local Fulfillment”

Just because a product ships from a local U.S. warehouse doesn’t mean it was made in America. In fact, most Temu and Shein goods are still manufactured in China.

Both companies have been building up U.S.-based warehouses for years to reduce shipping times. Temu reportedly started asking Chinese suppliers to bulk ship products to American warehouses as early as February, according to Bloomberg.

But once those stocked items run out, it’s unclear what happens next. Will new imports face Trump’s tariffs? Or will Temu pass costs onto consumers—or simply run out of popular products?

Signs of Trouble: Price Changes and Missing Products

Despite Temu’s claim that prices remain the same, some customers are already noticing changes.

One Reddit user said 60 items in their cart suddenly became unavailable. Another user said their cart of over 300 items dropped to just two, and they faced added fees unless the order totaled at least $30 for “local” items.

“Temu is gone! What I saw today completely convinced me,” one user posted. “Local sellers… don’t have all these items I was interested in.”

Temu insists its pricing is unchanged during the shift, but shortages and new minimum order fees tell a different story.

What Happens Next?

Experts say Temu has limited options if shortages grow. According to Chris Tang, a global supply chain expert at UCLA, the company might need to reorder from China—adding cost and time—or offer alternative products that are still in stock.

So far, Temu hasn’t disclosed its manufacturing partners, and it’s unclear how sustainable the new model is under tighter trade regulations.

Bottom Line:
Temu’s new U.S. shipping model may give the impression of American-made goods, but the reality is more complicated. The products are still largely made in China—only the shipping route has changed. And as the effects of new tariffs ripple through global e-commerce, American customers may soon feel the cost.