ESPN Finalizes Agreement to Acquire NFL Network, RedZone Rights, and NFL Fantasy in Landmark Partnership

Writing Time: August-06-2025, 14:00 U.S. Eastern Time

ESPN and the National Football League have entered into a landmark media partnership that will see ESPN acquire NFL Network, the rights to distribute NFL RedZone, and the NFL Fantasy platform. In return, the NFL will receive a 10% equity stake in ESPN, marking one of the most significant sports media deals in recent years.

The agreement, announced Tuesday night, is currently nonbinding and will require further negotiation, approval from NFL owners, and clearance from regulatory bodies before becoming official.

A Deal Years in the Making

While ESPN has long been viewed as a front-runner for acquiring NFL media assets, the process has been years in the making. NFL Commissioner Roger Goodell described the development as the result of “great things that take a long time to reach the right moment.”

Disney CEO Bob Iger noted that discussions around a potential collaboration began over a decade ago but only gained serious momentum after his return to Disney in 2022.

“We have been talking about this in earnest for the last few years,” Iger told the Associated Press. “When I reassessed the future of ESPN, it became clear we needed to deliver a robust direct-to-consumer platform — and nothing is more valuable to sports fans than the NFL.”

What ESPN Gains from the NFL Media Deal

ESPN plans to launch its standalone direct-to-consumer streaming service before the end of September, offering cord-cutters access to its entire programming lineup for $29.99 per month.

Under the agreement:

• NFL Network — With nearly 50 million subscribers, the NFL Network will be fully owned and operated by ESPN, integrated into its streaming product, and supported with new investment and programming.
• NFL RedZone Rights — ESPN will distribute the NFL RedZone channel to cable and satellite operators. The NFL will continue to own, produce, and control the digital distribution of RedZone. ESPN will also gain rights to the “RedZone” brand, opening the possibility for similar channels for college sports.
• NFL Fantasy Football — ESPN Fantasy Football and NFL Fantasy will merge, creating the official fantasy football platform of the league.
• Game Broadcast Adjustments — NFL Network will continue to broadcast seven games per season, including four ESPN games moving to NFL Network and three additional games licensed to NFL Network.

What the NFL Gains — and Keeps

The NFL will secure a 10% equity stake in ESPN, estimated by marketing firm Prosek Partners to be worth between $2.2 billion and $2.5 billion.

Once finalized, ESPN’s ownership will be split:

• 72% — ABC Inc. (Disney)
• 18% — Hearst
• 10% — NFL

While NFL Network will now be operated by ESPN, the NFL will retain ownership of several key media assets, including:

• NFL Films
• NFL+ streaming service
• NFL.com and all 32 official team websites
• NFL Podcast Network
• NFL FAST Channel (free ad-supported streaming)

Hans Schroeder, the NFL’s Executive Vice President of Media Distribution, emphasized that while the partnership is significant, the league will maintain an “arm’s length” operational relationship to balance interests with all media partners.

Industry Impact and Revenue Goals

The move aligns with the NFL’s long-term goal of reaching $25 billion in annual revenue by 2027 — a target set in 2010 when revenues were around $8.5 billion.

“This deal signals to investors that ESPN is committed to offering premium, scarce content in an increasingly competitive sports media marketplace,” said Aidan O’Connor of Prosek Partners. “By becoming equity partners, ESPN moves beyond being a simple licensee and into a true strategic partnership with one of the most culturally significant and monetizable sports properties in the world.”

Viewer Impact and Programming Changes

For viewers, significant changes are unlikely to be visible until at least next year. However, ESPN’s ownership is expected to reinvigorate NFL Network, which has faced cutbacks in original programming.

Recent reductions included the end of “Total Access” in May 2024 and the relocation of “Good Morning Football” from New York to Southern California in 2023.

NFL Network’s current broadcast facility, located near SoFi Stadium in Inglewood, California, is positioned to benefit from increased ESPN investment and expanded programming initiatives.

Goodell expressed confidence in ESPN’s ability to elevate NFL Network:

“They’re innovative, they understand great production, and they will do a fantastic job operating the network and taking it to another level.”

Regulatory and Approval Process

The deal will need to pass scrutiny from both NFL owners and regulatory agencies. While no major hurdles are expected, the complexity of the agreement — which includes equity transfer, broadcast rights, and brand licensing — means finalization could take several months.

If approved, the partnership would mark one of the most influential sports media alignments in recent history, reshaping how fans consume NFL content across both traditional and streaming platforms.

Looking Ahead

For ESPN, the deal represents a major strategic step in its transition to direct-to-consumer streaming dominance, backed by one of the most powerful brands in sports. For the NFL, it offers both financial and strategic benefits, securing a media partner deeply invested in expanding its audience reach.

If the agreement receives full approval, 2025 could mark the beginning of a new era in NFL broadcasting — one where ESPN and the NFL work more closely than ever to deliver football to fans across every screen and platform.