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Home Lifestyle

From Boom to Bust: The Slowdown of U.S. ‘Revenge Travel’

Why Americans Are Rethinking Summer Travel in 2025

by pinkfloyd
May 26, 2025
in Lifestyle, Theme Parks & Attractions, Traditions & Holidays, Travel & Adventure, Viral Travel Moments
0
Americans Pull Back on Travel Amid Border and Economic Fears - Hasan Akbas/Anadolu/Getty Images

Why Cruises and International Trips Are Getting Canceled - Hasan Akbas/Anadolu/Getty Images

The Post-Pandemic Travel Boom Is Slowing — Here’s Why Americans Are Rethinking Their Summer Plans

The era of post-pandemic revenge travel — when Americans rushed to book long-postponed vacations — is officially cooling off. And it’s not just rising prices that are making people think twice. From economic fears to geopolitical concerns, a growing number of travelers are pressing pause on their getaway plans.

Why One Couple Canceled Their Dream Cruise

Francisco Ayala and his wife were looking forward to a cruise to see the Northern Lights. But as the year unfolded, they decided to cancel. The reasons? A mix of fear, frustration, and financial uncertainty.

Though both are U.S. citizens — Ayala by birth, his wife by naturalization — they worried about the increased reports of Americans being questioned or delayed at U.S. borders, even those with legal status.

“There’s just too much uncertainty,” Ayala explained. “It doesn’t feel worth the risk for a trip that’s supposed to be fun.”

He’s also keeping a close eye on the economy. “The moment I saw the market volatility, I thought — this isn’t going to end well.”

Travel Experts Are Seeing the Shift

Ayala’s story reflects a broader trend. Travel advisers across the country are hearing similar concerns. In a recent survey by TravelAge West, more than 80% of 460 advisers said they were worried about how a potential economic downturn would impact business. Over half were especially concerned about government policies affecting travel.

Clients cited their top worries:

  • Economic instability
  • How Americans are treated abroad
  • Safety and security
  • Rising travel costs (tariffs, fuel, etc.)
  • Border and immigration policies

“It’s not just about finding cheaper travel,” said Beci Mahnken, CEO of MEI-Travel. “Some clients don’t want to travel internationally — others don’t even want to leave the U.S. at all.”

Revenge Travel Hits a Wall

After four years of non-stop vacation bookings following the end of pandemic restrictions, Mahnken noticed a dramatic slowdown in early April. What triggered it? The stock market dropped sharply amid growing fears of a trade war.

“We went from a travel high to a full stop,” she said. Her agency began receiving cancellation calls and refund requests as people watched their investments plummet and hesitated to spend on luxuries.

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Flight booking data backs this up. According to travel analytics firm Cirium, bookings for U.S. travelers to Europe between January and early May were down nearly 10% from last year. Flights from Europe to the U.S. dropped even more — 12%. Domestic travel in the U.S. also saw a dip of about 5%.

“It’s a pretty significant drop for such a short window,” said Cirium CEO Jeremy Bowen. “It suggests people are holding off, waiting to see how things shake out.”

Booking Behavior Is Changing

Still, Americans haven’t given up on summer entirely.

Deloitte’s 2025 Summer Travel Survey shows a 5% increase in Americans planning trips this summer. But what they’re booking has changed: fewer flights, more road trips, and a focus on short-term, flexible plans.

“People are booking closer to their departure dates,” Mahnken said. “They feel more confident about the next few months, but they’re hesitant to commit to something eight to twelve months out.”

Strategic Travel Over Spontaneous Vacations

Ayala and his wife canceled their Alaska cruise, which would have departed from Canada, after seeing travel warnings from some European countries about entering the U.S. But they’re still attending two family weddings in Mexico this year.

Even then, Ayala admits he’s nervous about returning to the U.S. “I dread the reentry,” he said. “There’s a non-zero chance I get delayed or questioned because of my name. That’s not something I want to risk for a vacation — but for family? That’s worth it.”

Opportunities for Last-Minute Deals

The shift in travel behavior is opening up new opportunities — especially for flexible travelers.

Tiffany Funk, co-founder of travel rewards site point.me, says now is the time to cash in on loyalty points. “They’re worth more now than they’ll be later, and can take you farther internationally than domestically.”

Some domestic hotspots — once booked years in advance — now have last-minute availability. “Places like Maine or New England’s coast are surprisingly open right now,” Funk said. “Even family destinations like Florida’s Gulf Coast are offering deals.”

Cruise lines, still trying to fill mega-ships built before the economic slowdown, are offering deep discounts on near-term sailings. And theme parks, typically packed in the summer, are rolling out aggressive promotions to attract visitors.

“We’re seeing discounts in places that are usually sold out,” Mahnken said. “If you’re flexible, this could be your chance to score an affordable summer getaway.”

Bottom Line

While Americans aren’t giving up on travel, they’re getting more cautious. Economic jitters, shifting border policies, and global tensions have combined to reshape how — and why — people plan trips in 2025. For those willing to adapt, the slowdown might just come with silver linings: better deals, shorter planning windows, and a reminder that travel doesn’t have to be extravagant to be meaningful.

Source: CNN – The American ‘revenge travel’ surge is over. Fear and uncertainty are big factors

pinkfloyd

pinkfloyd

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