Why Couples in Japan Treat Christmas Like a Second Valentine’s Day
In Japan, Christmas has evolved into a uniquely romantic celebration, often likened to a second Valentine’s Day. It’s a time when couples embrace the holiday spirit by spending quality moments together, exploring picturesque locations, and creating lasting memories.
A Festive Day for Romance
For many young couples in Japan, Christmas isn’t about family gatherings or religious traditions. Instead, it’s a day for love, filled with romantic outings and intimate moments.
Take Sumire Sekino, a university student who recalls her first Christmas with her boyfriend. Their day was a whirlwind of fun and excitement, starting with a visit to TeamLab, an immersive digital art installation, followed by breathtaking views from Shibuya Sky’s observation deck.
“It was only our first month together, so we were still nervous. But I had so much fun going to these places with him for the first time,” Sekino says.
Similarly, Akao Takao, 19, shared how he and his girlfriend enjoyed dazzling light displays and a cozy Christmas market before ending the evening with hot chocolate.
Christmas as a Celebration of Love
Unlike Western traditions, where Christmas often revolves around family, Japan’s festive season is deeply romantic. Couples plan special dates, from admiring illuminated trees in Tokyo’s Roppongi and Ginza districts to chasing the promise of a white Christmas in snowy Hokkaido.
Luxury hotels play a significant role in this tradition, offering exclusive packages for couples, including fine dining and stunning views. The Ritz-Carlton Tokyo provides a “romantic escape,” complete with ice skating, while the Grand Hyatt Tokyo promises a “romantic evening” amidst festive lights.
The Unique Evolution of Christmas in Japan
Japan, a country where less than 1% of the population identifies as Christian, celebrates Christmas as a pop-cultural event rather than a religious one.
Historically, Christianity entered Japan in the 16th century but was suppressed for centuries during the Tokugawa era. After World War II, American culture popularized the holiday, which Japan adopted with its signature aesthetic touch.
“Most Japanese do not view Christmas as a religious event but as a visually pleasing spectacle of bright lights, Santa Claus dolls, Christmas markets, and beautifully wrapped gifts,” explains Roy Starrs, an associate professor specializing in Japanese studies.
The emphasis on aesthetics, coupled with Japan’s value for snow-covered landscapes, creates the ideal atmosphere for romance. Couples exchange gifts, visit European-style Christmas markets, and dine in fancy restaurants, often leading to marriage proposals.
Romance Amid Economic Challenges
Japan’s romantic take on Christmas might also serve a societal purpose. With the country’s fertility rate at a record low of 1.20, far below the 2.1 needed to sustain the population, encouraging love and marriage has become a subtle priority.
However, younger couples today are redefining romance in the face of economic challenges. Unlike older generations who indulged in lavish celebrations with champagne and limousines, today’s couples opt for more budget-friendly activities.
University student Inoue Shogo, 23, avoids pricey hotels and Western dinners, which surge in cost during the season. Instead, many couples choose simpler alternatives, like enjoying a Christmas cake, hosting private parties at home, or admiring light displays.
A Shift Towards Meaningful Moments
For couples like Yuhi Hasegawa, 19, Christmas is about cherishing time together without the need for extravagance. Last year, he and his girlfriend visited Enoshima, a small island near Tokyo, known for its relaxed ambiance and festive lights.
“We should value the time with our partner,” Hasegawa says. “Instead of spending money on fancy restaurants or luxury items, staying home, watching Netflix, and finding true love might be the perfect solution.”
A Holiday Redefined
Christmas in Japan continues to thrive as a celebration of romance, evolving to reflect the values and realities of modern couples. Whether it’s a grand romantic gesture or a quiet evening at home, the holiday remains a time for love and connection, uniquely tailored to Japan’s culture and spirit.
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