Sony Reports 7% Profit Rise, Boosted by ‘Demon Slayer’ Success

Sony Corp. reported a 7% increase in profit for the July–September quarter, driven by the blockbuster success of the animated film Demon Slayer, strong streaming services, music sales, and semiconductor business growth. The company raised its full-year profit forecast, despite some tariff-related losses in its electronics operations.

Quarterly Performance Highlights

The Tokyo-based electronics and entertainment company posted net profit of 311 billion yen ($2 billion) for the quarter ending September, up from 291.8 billion yen a year earlier. Total sales grew 5% to 3.1 trillion yen ($20 billion), reflecting strong demand across multiple business segments.

Sony attributed part of its revenue growth to its popular PlayStation video game consoles, music and streaming services, and its computer chip division. In particular, sales from mobile phone sensors contributed significantly to the earnings boost.

Impact of ‘Demon Slayer’

Sony’s Demon Slayer: Kimetsu no Yaiba film has been a major contributor to the company’s entertainment revenue. The action-packed anime, based on the widely popular manga series, exceeded box-office expectations in Japan and international markets. The film’s commercial success is expected to more than offset the operating income lost due to U.S. tariffs on imported goods, estimated at around 30 billion yen ($195 million) for the fiscal year.

Revised Annual Profit Forecast

Following the strong quarterly results, Sony now anticipates a full-year profit of 1.05 trillion yen ($6.8 billion) for the fiscal year ending March, up from its previous forecast of 970 billion yen ($6.3 billion). By comparison, Sony posted a 1.07 trillion yen profit in the previous fiscal year.

Analysts note that this upward revision is driven by both the continuing global popularity of its content franchises and stable performance in its electronics and semiconductor operations.

Other Key Drivers

Sony’s music publishing division also contributed to earnings growth, reflecting strong streaming revenues and licensing deals. Meanwhile, the company’s semiconductor business, especially sensors for smartphones, remained a reliable revenue stream.

While trade tensions and tariffs imposed by the United States had a measurable impact on operating income, Sony executives expect the combination of entertainment and technology revenues to sustain profitability through the remainder of the fiscal year.

Global Outlook and Strategic Positioning

The performance underscores Sony’s diversified business model, which balances consumer electronics, gaming, and entertainment content. Industry analysts suggest that hit titles like Demon Slayer, along with robust PlayStation sales, reinforce the company’s competitive edge in both the Japanese and international markets.

Sony’s ability to leverage its entertainment IP across multiple platforms—films, games, and streaming—demonstrates a strategic advantage amid global economic uncertainty and trade disputes.